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We live in the digital world where people's lives have been greatly relying on technology, most importantly the Internet. Using the evolution of the World Wide Web, various marketing strategies and trends have also been altered by companies to be able to reach out to the current audience. And that's why online video marketing showed up.
But what's marketing with video to start with?
Some may well not know it but video marketing can be a strategy that's been employed by marketers back in the day. In fact, it was just about the most effectual methods to endorse new companies, services to the market.
You may be thinking, in the event that were the phrase online video marketing before, then what's video marketing today?
It's simply an advertising technique that employs videos to market new companies, products or services. Online video or internet marketing is commonplace for internet sites and it is considered to be one of the most influential tools for sales and advertising, irrespective of any company niche.
What are a few of the great things about participating in online video marketing?
Ranking Higher on Search Engines
Of course, you would like your small business being clicked first once it's been searched. Why? Because being ranked higher on any search engine increases your small business leads; when you enhance your business leads, you gain prospective customers.
In accordance with a Forrester research, chances of a website to seem about the first page of Google are 50% higher in the event it includes a video.
Advertising Email will probably be Opened
If your email subject line has got the word "video" in it, individuals are actually more enticed to spread out it 2 to 3 times more than the niche lines which do not.
Though there might be some glitches concerning video attachment in emails (like servers struggling to embed videos directly), there are marketers who get away with it. They they use a picture of the play button which automatically redirects to some landing page (containing your video) once clicked.
More Users can be Converted
No matter whether everything you have there is a website landing page or even a webinar, any page that features a video inside it will surely convert more users.
In fact, product pages which have videos inside it are proven to convert 6-30% a lot better than those videos that do not.
With increased and much more companies employing video marketing inside their tactics and techniques, it surely will become more progressively popular in recent times.