Search engine optimization and mobile web design tend to be more closely associated than many companies might think. SEO includes both on-page and off-page ways to improve organic search rankings, while mobile web design describes website platforms for users of mobile devices. To be able to push traffic towards an online page - mobile or otherwise - SEO techniques should be used consistently. However, what that traffic does once on your pages will factor prominently inside the site's overall organic search results rank. Therefore, understanding the relationship between mobile web design and search engine optimization is essential to keep before your competition.
Using mobile phones has risen three fold over the last four years and possibly will continue only at that rate not less than another four years. In reality, many organisations are reporting that just as much as 40-50% of these site traffic hails from mobile users. This is very important to remember because mobile users use local search a whole lot - and native search can boost SEO efforts enormously.
Tracking methods are currently being utilized by some cellular providers and thru some consumer applications including Assisted GPS. These applications provide location data to search engines in order that only results close to the mobile user's current location are returned. Because local internet search results comprise what some experts believe to be a large percentage of Google's trust metrics, offering users a mobile version of your website could prove instrumental in achieving top serp's placement.
But regardless of how mobile users find your site, their business then could have an important impact on your site's overall SEO effectiveness. For example, if Site A's primary keyword is Pittsburgh Internet Marketing. Mobile users that find Site A by using this keyword but then quickly proceed to another website without considering any interior pages on Site A will slow up the site's Bounce Rate and negatively impact search engines ranking.
A top bounce rate indicates that visitors generally don't find what they're seeking (something in accordance with the keyword - Pittsburgh Internet Marketing, in this instance) and thus quickly proceed to another website. However, if visitors work with a certain keyword to find a page and then click deeper in to the site after that, the bounce rates are reduced and the engines like google are likely to determine the page in question is related to the phrase used.
A website's bounce rates are a vital measurement of its trust and authority and subsequently its search ranking. When mobile users enter a search term and are taken to a web site without a mobile web design, most will rapidly bounce to a different website. In the eyes with the search engines, this indicates that people didn't find your website useful.
Another gauge that search engines like Google use to ascertain a site's search ranking may be the accessibility and navigation characteristics of its individual pages. Automatically showing a mobile version of the web site to a mobile user makes your site more available to a wider selection of users. This can help to significantly boost SEO efforts because it means your site will probably be relevant to a lot more people than in the event you only offered a clunky desktop version.