That you should know how the internet works, try visualizing it as a complex grid of traffic lights inside a busy metropolis. Each and every stop light is unique; just as web files (webpages, document files or audiovisual files) are distinctive in its own right. Along with the immense amount of traffic, search engines like google should have its own GPS to be able to find the best possible route or (links) obtainable in order to move ("crawl") its way around. It really is this rerouting scheme providing you with the framework for programmed "spiders" or "crawlers" to achieve the billions of interconnecting pages.
Have you noticed how you enter in the search box and millions of hits come up in just a moment? Well, search engines like google accomplish this through spiders that decode and save particular information because it crawls its way through a page. The information is indexed, permitting a swift retrieval of information should any future queries be made regarding or linked to the page itself. It is primarily the perceived relevance in which the procedure for seo is available in.
Relevance isn't just a mere matching of words that you have typed in. It has mainly related to popularity. The assumption is the fact that more "popular" sites, pages or documents possess the most valuable information. This isn't made by merely hitting a "like" button. But rather, relevance is decided through complex mathematical algorithms.
There are no golden tickets here. As with everything in life, you have to work your way as much as the top. The same goes with page ranking. Search engines like google are not just likely to hand us some sort of secret formula regarding how to increase our rank. However, there are some guidelines on how to achieve this.
Robots can't read; people can. Concentrate on the user by giving pertinent information and never on the finding methods to cheat the system for example participating in cloaking (attempting to deceive search engines like google by presenting something totally different from what you're showing the user).
Provide fresh, keyword-rich content regularly. Make sure that you analyze which keywords are highly relevant to your page and just how popular it is amongst users.
Use static (permanent) links. Utilization of this to make sure proper indexing is still popular but it is only some of the method of getting noticed. Using the advanced algorithms, dynamic links (such as java script or flash) are actually not that detrimental to use.
Your site must have a clearly defined hierarchy. Which means that your website ought to be arranged within an ordered manner that would seem logical for the users and check engines too.
By optimizing those guidelines (SEO or search engine optimization), you can improve your rank within the search results page and increase traffic to your site as well. This will be significant because an increase in traffic may be coupled with an influx of potential buyers resulting in a potential increase in sales. Although the results of SEO may be promising for some, it shouldn't only be the focus of your online marketing strategy. There are many on and offline methods to select from. It is simply dependent on locating the most suitable one for the campaign.