When you enter direct-mail marketing, you are bound to do very well if you are great at copywriting and online marketing. With very little money, you can start with this type of business easily. Building from your humble beginnings, you can start to move upwards. Anyone that does DM must be very proficient at marketing, plus utilizing strategies on a budget. One of the important points is knowing how to create small campaigns and improve them. You will need to do smaller mailings and really hone your testing chops. Testing is how you learn and make your copy better so larger mailings are more successful.
You have to make a choice between doing a mailing campaign that is either with a sealed envelope or a postcard. You need to be comfortable when you do this, and also consider your budget. Every person that works on a limited budget should try postcards when they start to do this. Most people can go with small 4.5" x 6" postcards, but there are other choices. Glossy professional larger postcards may be a better option. Once a person has your postcard in their hand, your sales copy must be great as you only have a couple seconds to get their attention. There should be a call to action, and a very strong benefit.
You are aware of the fact that testing and improving your campaigns is critical. What you might not be aware of is how to test, what to test and it what order to do it. First, you need to test the headline, then you need to look at the offer and lastly you'll need to test the price point. The offer is always the most powerful element of any promotion, on or off the web. However, the headline should go first because it's what draws people in and will maximize the number of people reading your offer.
Segmenting your mailing list is the simplest method. Once you've done that, it's time to try different headline variations and then do the same for the other two elements. To find out which variation is delivering the best results, you'll have to utilize tracking codes.
Some direct mail envelopes are easy to open, when others are not. Manually addressing your direct mail envelopes might be what it takes when it comes to your direct mail campaigns. Not to long ago, many marketers have started using a software that produces cursive writing on their direct mailings. This is something that you might want to try out in the beginning. Quite honestly, not too many marketers will agree to manually addresses thousands of direct mail envelopes. So investigate methods in which you can use to put cursive writing on your direct mailings. You will find that your open rates will increase through tracking and responses by the reader.
Once you get the basics of direct marketing down, then you are set to begin planning your first campaign. But, do not let this whole process frighten you. You could say that creating your first campaign could be compared to building a website for the first time. You are scared about doing it, but it will take time before you get everything right. The second site that you build will not take as long as you won't run into as many problems. The same thing will happen with direct mailings, so just do it.
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