The moment to take action is the moment that your online marketing stops doing the things you want to do. There are times when desperation really is the motivator of invention and you just have to do what you think might get the job done. This is a totally okay course of action and more often than not it will work for you. So have an open mind and be ready to do the things that most others will not. Your willingness to take a chance will eventually reward you.
When your business model is one of offering services online you need to know that gaining exposure is one of the most important things of all for your success. Every business needs to always be in lead generation mode, the reasons for this are pretty obvious. But this is no problem for you because there are so many ways to get exposure. One effective way is to use articles in your marketing but not in the way it was done by so many years ago.
The best technique for this now is to seek out the websites that want guest or contributing authors, are willing to give you that designation and will let you contribute. What you are going to see with these sites, especially compared to the others, is that they have higher quality and more reach.
The key to setting up a good marketing and advertising foundation is testing. Unfortunately most marketers and big businesses don't actually do this (because they have no clue as to how). What you will do, here, is become a split testing expert, and you really should learn some concepts and principles of copywriting. The reason you do split testing is because you want to increase your conversion rates. So what you do, then, is offer a consulting service for raising conversion rates and then show businesses exactly how to make that happen for themselves. It's possible to pair this sort of consulting with other kinds of consulting too, especially things like site usability.
When you truly understand videos and understand how to make super nice ones, this is another service business that you will be able to explore. One thing that is very useful to have with any site is related sites to help you expand your marketing. So, in terms of this idea, what you will be doing is offering to make companion websites that are based with video instead of with text. So think about any authority site that you know or one of the smaller ones that are text based. They can have the site and have it belong to them but is mostly video with just a little bit of text. You can structure this any way you want and get really creative. Offer to do this for free for about ten sites and get testimonials.
As an online service provider, lead generation deserves quite a lot of your attention. It does not matter if your prospects come from online or offline, and you should be working both sides of the aisle. What you need to do is work as hard as possible to build a perfect process for lead generation. If it has been well-oiled, you will have a steady influx of highly targeted leads.