HOW TO MAKE YOUR RADIO STATION MUCH MORE SUCCESSFUL Today
Radio Station Consultant
By Stefan Rybak
R / c fail due to 5 major problems:
1. Poor advertising sales
2. Bad programming
4. Staffing issues
5. No interactive media component
Underperforming stereo are, typically, deficient in one or more of such areas.
Let�s first have a look at sales. You could have the very best programming and a lot interesting content in your radio station, but if you can't market it, then you've got an appealing challenge on your hands.
Radio sales isn't brain surgery or nuclear physics. Additionally, there are no Houdini magic or mumbo jumbo involved.
To reach your goals in radio sales, you need to master some simple, yet incredibly-powerful concepts, and possess the motivation and discipline to complete these concepts each day.
It's not about "selling spots." That's very short-sighted and short-term. Your salespeople will probably be not doing anything a lot more than running set up.
What brings greater and longer-term results is your salespeople stand before decision-makers having an idea, with a plan, vision, a spec spot, and ask for the company. If they're not requesting the business, then why are they there?
I show salespeople how to make a lot of cash (for themselves as well as the station) selling local direct business. How to proceed, and ways to take action. Who to go into front of. What to say, and ways to express it.
Having sold literally millions-of-dollars price of inventory, I will tell you that massive success in radio sales isn't easy, however it is all so incredibly-simple!
Next, let�s discuss programming. Today�s massively-successful radio stations are creatively hyper-focused over a very specific audience, and exude these seven critically-important qualities:
1. No Hype
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams come true, affect the world, build a better life
7. Establish deeper relationships & stronger bonds together with your listeners
Having programmed stations in a variety of different formats in small, medium and major markets, Let me tell you that massive success in radio programming is hard, but, like sales, it's very, quite simple! Radio Consultant
If you want to dramatically improve sales, programming, and every department your radio station(s), then let's use a conversation and obtain making use of.
Call me for any free, confidential first consultation. Speak directly with me, not an associate. My phone number is 631-764-6460.
I am looking forward to talking with you, and am very pumped up about dealing with you!
Stefan Rybak Company
Media. Marketing. The effectiveness of Now!
10 Shore Road, Mount Sinai, NY 11766
Cellular phone: 631-764-6460
Last updated 634 days ago by RadioConsultingServices5