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Exitus Lifestyle Review

Exitus Lifestyle
One extremely effective yet low-cost marketing strategy you could employ in growing your business is to form alliance partnerships with non-competitive businesses in your own area. These can be businesses that complement your business offerings or services yet they aren't in direct competition with you.

Exitus Lifestyle Review
The first step is to look at the customer base that they serve. If their client base and your customer base are certainly one and the same and have a large overlap, then you have identified a complementary business. Like a hairdresser looking to target complementary businesses could take a look at photographers, wedding gown specialists, make-up and beauty businesses, clothing retailers, etc.

* You'll need to identify as precisely that you can the characteristics of your common customers including their age, where they live, their income and spending habits. Focus on your own (good) customer profile

* Decide which of the local the lenders you believe serve this subscriber base

* Prioritize these businesses (1,2,3) dependant on which one represents the very best synergy with your business.

* Approach these companies either via letter or personally to sound out the business owners.

Now needless to say, not all business owners that you approach to offer this arrangement to will probably be open to it. But say away from six that you approach probably two or three will see the opportunity and come on board. Consider the hairdresser for instance. She may run a contest with the first prize like a complete makeover.

The makeover includes a new hair style, fresh clothes outfit, make up, also to top it all off a glamour photo in the photographer. This photograph along with an advertorial (jointly funded by all companies involved) could be featured in the local paper or suited for flyers, brochures etc.

This place competition becomes a forum for many businesses to promote and highlight their services and products. This is an effective and low-cost marketing strategy. Some pointers for successful alliances:

* Start slowly and build the relationship with your new alliance partners

* Draft a not so formal agreement on paper in regards to what is expected from the alliance

* Create an agreed schedule of advertising activities, commencing by having an exchange of business cards being displayed in each businesses premises

* Progress to sharing the expense of vouchers which feature all the alliance businesses

* Test great and bad your marketing efforts (what's the return on investment?)

Don't underestimate the potency of this simple marketing strategy. Should you be in a business that has a lot of competition (hairdressers) then forming alliances and networks with other non-competitive businesses effectively increases your client base. It will also put you in advance of your competition.

Last updated 484 days ago by exituslifestyle4