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Search Engine Optimisation - The Basics and What SEO Is

What is Search Engine Optimisation (SEO)?

So some people have been talking about Search engine marketing (SEO for short) and not many people will understand it or what it does and why it is necessary. Basically SEO is a kind of technique used main in web site design to improve a websites SERP (search results page) for extra traffic. Obviously improving the position of your website on major search engines like yahoo can have a huge relation to your business or website. In case your business or website was a student in the top of a major google search I.e. Google, Bing and Yahoo, when individuals search for something the possibilities they would click your site. It is said that at the very least 50% of all people who seek out something always go through the top result as it is at the top and considered the best. So how do people get to be at search engine with people searching many things what if you're at the top for?

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How can you decide the right search term?

The most important thing before trying to get to the top of a search engine could be the search term you want to show up at the top for. An advanced web design company then trying to find to the top of a internet search engine for the search term sport or cars will be ridiculous. I know that is a bit obvious if you think about it sport is searched 4,090,000 time monthly, cars is searched 1,220,000 each month and web design is searched 301,000 a month. They may be searched more often than web design but it isn't relevant so you would be misleading people that search for the search term sport or cars along with the odds are they wont want web site design and wont go back to your website again. So if you're a web design company would web design be the best search term to target? Yes and no. Yes because that is the highest search term for web site design but no while there is a lot of competition. If a web design company was a student in the top of a search engine for website design then they would obtain a lot of customers that i'm sure they would know a good deal about search engine optimisation as well as being around the scene for a long time. When you search website design roughly 500,000,000 results show up. The odds you are going to even jump on the first page of a search engine for web design is highly unlikely so we have to narrow down your main keyword search phrase.

How do you narrow down searching term to benefit you?

When figuring out a search term there are a lot of things to think about. Would you like to target a specific area? Do you need to attract customers having a budget or with unlimited money to spend? To narrow down your quest term, plan what you would like to get out of it while focusing on a specific audience. if you're a web design company operating out of Nottingham and you want to be the most effective in that area then Web Design Nottingham would be a perfect keyword. The reason why is because people looking for web design in the Nottingham area are more liable web design Nottingham. Even though Website design In Nottingham sounds better only 73 people finder for this per month while Web Design Nottingham is searched 2,400 times monthly. 2,400 are a wide drop from 301,000 however the competition has dropped from 500,000,000 to 534,000. Your competition ratio for web design 1:1661 search's per result where as web design Nottingham has a competition ratio of a single:225 searches per result. Not merely is the competition better but the people who would search this are much more likely to want a website design company than to study it or understand it. There are many different options of narrowing your quest term down by way of example you sell cars we all know a huge search term however if you only sell a unique car second hand I.e. Ford Focus Second-hand then making Ford Focus Second-hand your main search term means you are targeting 1,900 people per month looking for that product.

Opt for search term so now how would you get to the top?

This is actually the quite possibly the hardest portion of search engine optimisation and is also one of the most time consuming. You have decided what your pursuit term or search terms are now you need to get to the top of a search engine to the term. There are numerous factors to consider when performing seo but I shall only cover the basic's, should you be wanting to get proper results then I would recommend seeing a professional SEO company or possibly a web design company what perform search engine marketing. I will only go over 5 important factors which anyone can do performing.

Factor 1 - Fresh Content

Engines like google love new, original and fresh content. Don't duplicate other artists work or try and copy what they have done, come up with your own ideas and write your individual content and you will greatly assist. Remember to include your search phrases (known as keywords which will be explained more within the next factor) so a search engine can recognise what your articles is all about and then thought we would pull it up if somebody search's it. It is better to spend hours on one page than spend A few minutes copy and pasting someone else's hard work. Duplicate content is where you copy someone's content and pass rid of it as your own. Search engines index all pages on the internet that they come across and when they find you have copied someone's content they are going to mark your website down and it'll struggle to get on the first page. In case you regularly update your content search engines will discover this also it shall only are employed in your favour (so long as its relevant) and increase your position.

Factor 2 - Keyword Density

Keyword density is another important factor to ranking on top of a search engine. A keyword can be a search term so to maintain your same theme as earlier the hunt term I spoke about was website design Nottingham therefore web design Nottingham could be my main keyword. The density of an keyword is the area of many times the keywords show up in comparison to others. Accumulated all the words because (and meta data factor 3) and choosing the percentage of your keywords could be an extremely time-consuming act and extremely hard to get accurate. How ever there are numerous tools out there which will do this for you and the majority of them are free so quickly flicking online should help you find the tools you need.

There is no set density by which your keyword should appear for the search engine to pick up on but you can find guidelines. Some people think between 2-4% is the right amount where as other think 4-6% is the greatest. This is all a matter of opinion and all what matters is that your keywords stand out to both search engines and readers. Do not spam your content with keywords as a search engine will mark you down with this and should you achieve the top of a search engine men and women not be able to understand it such as the be funny about placing them, you can't be to careful otherwise search engines may not pick up on what you would like your search term being. I always like to make sure I mention my keyword with the begging just because of the beliefs of what a search engine's algorithm is but the more content you are writing and the more skilled you then become at search engine optimisation, you will have your opinions on the works better than others.

Factor 3 - Meta Data

Things start to become a bit more complex no but individuals who have gotten to this point of this article is more than able to understanding it. Meta data is the title, description and keywords a reader wont see but a search engine will. Some web design software's come with add ons to make it easy to input meta data but if not and you are experienced with HTML then you can still input this in yourself. The meta title is essentially a title with the webpage you are writing. This needs to be no more than 60 letters and it doesn't have to make sense. For example the home page of a web site design companies meta title might read "Web Design Nottingham - Website design | Web Designers" or something along that effect. It's not quite understandable or even a sentence but a search engine would see this and understand they are words of importance as well as what the content is about.

After the Meta Title there is the Meta Description which is longer and should be a little more understandable to readers as some search engines like yahoo display this whenever a result comes back towards the searcher. This should be a maximum of 160 words and may include your keywords again. It might read "We are the # 1 web design company in Nottingham. You can expect the best web design around and......" so on. The final piece of Meta Info is the Meta Keywords. This is when you should place all keywords you want to be indexed for by the search engine and it should read like a list with a comma separating all keywords. Again for the web design company it might look like "web design, web-site designers, web design Nottingham...." and the like. There is no set mount of methods many you can add however don't advice spamming it by adding excessive keywords and just enter each keyword once.

Factor 4 - Backlinks

A back link is surely an internal link in one web page to another both on the domain. The reason for this is how a search engine lands on one off your web pages it's going to scan and index that site. It cannot scan and index another webpage in your domain if there is not link from that page. By way of example (all links use a semi colon rather than a full colon to avoid actual link's) "http;//www.madeupwebsite.co.uk/page1" carries a link on it to "http;//www.madeupwebsite.co.uk/page2" therefore google search can scan and index "http;//www.madeupwebsite.co.uk/page1" an take note of the link. It will then go here to "http;//www.madeupwebsite.co.uk/page2" and index the exact same thing. This is important because if just one of your web pages is indexed, the rest of your pages wont appear if somebody searches and you will be counting on people finding your web site and flicking through your entire pages for your how do people get noticed. Another thing to consider as well is how can you link from page to page? This may all be done with a web site map but you will surely have some on page links that may improve your SERP by linking keywords to pages which were optimised for that keyword. Say an online page has been optimised for website design, the keyword density and meta data includes web site design then why not link the phrase web design from one page online design page?

Factor 5 - Keywords And External linking

Anchortext is the words that are linked to a link. Sounds a lttle bit confusing but instead of a a hyperlink reading "please feel free to visit this site for web design "http;//www.madeupwebsite.co.uk" invariably you could place the link in order that it read "please feel free to click this link for web design" linking the phrase web design to "http;//www.madeupwebsite.co.uk". Again with web design software and add on's this really is made easy but if its in HTML you would employ "< href=" website ">keyword" and this would link your keyword with a website.

The reason for achieving this is that you are telling the search engines what the link is. If the anchor text is web page design and the content on the internet page you are linking to is optimised for web page design the a search engine will rank you higher and index it for your search term web design. It doesn't get you to the top of the search engines straight away and one link wont do this but to show the potency of links just search click the link. If you search click the link it takes you to an Adobe Reader download page. The real reason for this is loads of people link the term click here to that web page as it is a useful tool that men and women may need to view certain things.

It doesn't stop there

With regards to search engine optimisation there are hundreds of other ranking factors which i have not mentioned. You can go off and study more SEO techniques but this could take years to understand and as the internet is ever growing and expanding Chance to find the you leave SEO towards the experts as if you don't understand fully search engine optimisation you may make things worse for the website. However if you want to study it better there are loads of websites out there and plenty of other articles and resources search for but SEO techniques aren't designed in stone and other people may have different opinions.

The easiest method to learn search engine optimisation techniques is usually to test them out to see what work for you however it can be a long process and yes it does take time. Don't ever go with a company who promise a page 1 rank on all search engines like google within days because not possible. If a company do claim this chances are they'll are more than likely on an ad words campaign which is completely different to search engine optimisation and does not offer the same results as well as being expensive.

Last updated 959 days ago by SEOAuckland1