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What's keyword research?
Keyword research is about discovering exactly what it is the fact that individuals are searching for, and then attempting to rank highly (hopefully around the first page) for that search engine results of this term. This is really the building blocks of the SEO strategy, so it's important to get market and keyword research right.
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How to locate Your Best Keywords for SEO
Make a list of important, relevant topics according to what you know about your company. Think about the topics you need to rank for in terms of generic buckets. You'll develop about 5-10 topic buckets you believe are essential for your business, after which you'll use those topic buckets to help come up with some specific keywords later in the process.
To complete proper research, we need to be very clear on which our method is and we need to get quite specific so that we are really not attempting to compete with a lot of other websites. It's generally better to rank highly for a search phrase that gets less searches rather than rank on page 10 for a very popular term - within reason, of course. There is no point ranking highly for something that only gets five searches per month.
How you can Do Market and keyword research
Google Keyword Planner
Google provides a free tool that will help us with a lot of our market and keyword research. Make use of the Google AdWords Keyword Planner to locate new and related keywords, but ignore the search volume data! The search volume data in the planner is actually only helpful for keywords that you're actually spending money to advertise on. Otherwise, these volumes aren't reliable. While not really useful to choose which keyword is most utilized by your target market, Pay per click Keyword Planner makes a great tool in picking out suggestions for potential keywords!
Using Google Keyword Planner
When attempting to access Google Keyword Planner, there's a essential step that should be taken. Keyword Planner is intended to help advertisers plan their Google AdWords campaigns by telling them exactly what people are searching for. you need to do now need to sign up for an AdWords account to get accessibility Keyword Planner tool. Almost everyone has a Google account already, so establishing an AdWords account takes just a few seconds, but this is where the important step lies.
1. First of all you need to sign into your Google account.
2. Next, visit AdWords.Google.com and click on the "Start Now" button.
3. IMPORTANT: On the next page, you'll be presented with a screen that asks for some fundamental details about your business. You MUST follow the link that says "skip guided setup." If you do not follow this link you will then be, for reasons only Google knows, forced into creating and spending money on an ad before you get access to the Keyword Planner tool.
We do not want to do that. This small oddity caught my attention and led me to forums full of other frustrated people facing the same issue. There apparently isn't any way to go back once you have ignored this primary page, so not miss the link and don't explore the further pages looking to have the ability to click back later.
Once you have input your initial keywords into Keyword Planner, you'll get an effect that lets you know, on average, how often that phrase was searched for in your chosen region. Beneath this will be some additional recommendations for similar keywords that you desire to consider as well.
After you've selected the best keywords to target for the page, you want to make sure you rely on them in your content, your meta description and even the URL if at all possible. Google is pretty clever nowadays, though, so don't keyword spam with page titles
Keep the phrases genuine and your site will look even more professional to your prospective customers. Also keep in mind image file names as a spot to use your keywords, as well as the image ALT text, which can be easily edited in the media insertion panel for WordPress posts and pages.
Other Market and keyword research Tools
Keyword Planner isn't only keyword research tool you should use. Here are a few other common tools:
1.) WordStream's Keyword Tool (free)
Obviously I possibly could always remember WordStream's keyword tool for both SEO and PPC market and keyword research.
The WordStream keyword tool enables you to target certain niches (groups of related keywords), provides you with further suggestions, as well as enables you to group them based off of a typical theme for easy ad group launches.
2.) Moz Bar
Moz Bar is really a free tool is a Firefox or Chrome browser extension that performs a lot of analysis on the pages you visit. It is a useful gizmo for looking at competitors' websites in order to get a better concept of what you are facing whenever you try and outrank them in the SERP (internet search engine result page).
Moz Keyword Difficulty Analysis
Moz's paid Keyword Difficulty and SERP Analysis Tool uses all of the backlink and search data they have to provide you with a simple score that aims to define the difficulty of ranking for a particular keyword together with your domain. It should be the easiest and fastest method of doing serious initial market and keyword research, however it does come at a cost. If your time is efficacious, though, this might be an option to look into.
3.) Soovle (free)
If you have multiple channels you wish to do market and keyword research for and want to seem like a fool explaining the pronunciation of this tool for your watercooler buddies, then Soovle is an ideal fit.
Soovle allows you to explore probably the most typed in keywords on multiple search engines like google in line with the keyword root you allow it. It even includes Amazon and eBay.
It's not only a great keyword research tool to make use of, but it is also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own ideas.
4.) Ubersuggest (free)
Satisfy the keyword research tool on steroids, Ubersuggest.
Ubersuggest takes any keyword you allow it and immediately gives you a nearly unlimited listing of alphabetized and numerical keyword variations of the original keyword.
5.) Competitor Source Code (free)
This may not be the best and most fruitful keyword research tool but it enables you to see what meta keywords your competitors might be using to try and rank organically.
Last updated 64 days ago by webtools4seo