So you've chose to start sharing your wealth of information with the world. You're going to position yourself like a thought-leader, dishing out profound and witty insights and accumulating flocks of followers; however when it comes to actually writing, it's like beating your face against a wall.
This is where video blogging may become your best friend.
What's video blogging?
Video blogging - vlogging - is basically taking what would have been an itemized article, and presenting it as you'd for an audience. It's speaking right into a camera and connecting using the world. And it's flexible; you should use video, images, cartoons, graphics or free greater than your pretty chatting mug. The secret is to be as clear and compelling as possible using the message you need to get across and then illustrate it with verbal imagery that the audience will interact with and don't forget.
Who is doing the work?
Everyone! From tea-cozy wearing hippy herbalists to tie-toting industry emperors. Vlogging works very well for a range of users.
Being an entrepreneur, you can use it to boost understanding of your brand, service or product. You Tube's advertising model assists exceptionally well with this particular. Bloggers squeeze into this category too, because they are attempting to position themselves as experts within their specific fields. Vlogging provides you with a platform to work in your personal brand. It is also a powerful sales tool.
What must i do?
Here are a few principles and guidelines to get started:
1. Possess a reason.
You must have grounds for creating your vlog. There needs to be some value that you want your audience to determine and take note of. To put it simply: you must have something to state plus they must get something from watching you.
Granted, some of the most shared videos have content that's asinine as well as no real value towards the audience, however that stuff doesn't build businesses. The actual value within the medium lies in sharing great content that's of benefit for your target audience, and that will build your brand and entice people to your offering.
2. Ready your content.
This is actually the most significant a part of your entire YouTube strategy. The feel of your channel is important, but the content that you simply come up with is paramount. This is why individuals are visiting your channel; not to help you but to profit from your ideas; which is what's going to ultimately make them decide to use your services or not.
Here's in which the magic of social media is necessary: In case your content is good; really good; your audience is going to wish to share it and comment on it. The greater thought you put into making it worth sharing, the more successful your vlog will be.
This engagement and sharing is what marketers all around the word are striving towards. Engagement is amazingly important because it allows your audience to give you feedback on, quite literally, what they want. The sharing which goes on among your viewers is essential because it replicates your messages, sometimes exponentially.
Always take note of the feedback your target audience gives you, since you need that input to make changes for your offering and improve it.
3. Name your vlog.
Exactly the same rules that you would usually use when naming articles, an item or perhaps a child still apply here! The name needs to be catchy. Vlad the Impaler endures ever. Neil the Impaler just wouldn't have work.
It's also wise to factor good Search Engine Optimisation methodologies to your name. Simply put, it must feature the keywords that your audience could be trying to find when looking for that which you have to say. For instance, "Ways to help make the audience take notice of you," wouldn't be present in a search for "public speaking tips". A much better idea would be to name the video: "Public speaking tips to make your audience cherish you!" Always ask yourself what keywords people would logically search to get to your kind of content. You will get the opportunity to add these keywords to it whenever you load your vlog onto YouTube.
4. Got the look?
Your outfit and also the background determine the marketing tone of the vlog. Fortunately, vlogs could be relatively informal. You do not need a movie crew (your camera on your computer will do), and also the background can quite acceptably be your study. Just bear in mind that a fitness center vest, a barking dog along with a clock hanging skew won't serve your brand well. Put some thought into what your target market may ultimately see; it informs their first impression of you.
One simple tip would be to switch on the houselights, even during the day, for any rich, well-lit look.
Simply put, keep in mind that there needs to be some syncronisation between your real you and the vlog you. Ultimately, you would like these folks to meet you in the real world; and if there is no sync; trust and repeat business is going to be thrown out the window.
5. All the usual communication rules apply
The surface of the list: You have to be interesting. Sure, a vlog is essentially a means of marketing yourself or perhaps your offering, but always put the value up front and also the advertising at the end. You need to aim to hook interest early (within the first Ten seconds), hold their attention with solid content, outline your opinions with brevity and impact, after which conclude before it gets boring. Your individual energy in the delivery likewise helps.
Leave them hanging and wanting more; this will begin to breed followers for your vlog.
6. Doing your first
Film it on your PC (or a camera, if you want to go somewhat higher quality). Save it on your computer. Open a YouTube account, and then click 'Upload.' Then stick to the prompts. Whenever you upload the video, you'll have the chance to add 'tags,' for example 'Public Speaking,' or 'Leadership,' or whatever will logically drive viewers in your direction.
You will get fancier with editing equipment if you'd like, but some very successful vlogs are merely a specialist speaking with an online audience about a topic that interests them.
7. Keep it up!
If vlogging is part of your technique for being found, then you need to consider a long term view. It will work should you keep at it. The more content you have, the greater you can be found, and also the more likely it is that your videos may have longevity and result in business.
This means that you might consider dividing your points right into a number of vlogs, and rather do ten individual vlogs of 1 minute each than the usual single ten minute info dump.
Having said that, there's no real time-limit to a vlog (apart from YouTube's 15 minute maximum for standard channels). If you're interesting, they'll keep watching. If you aren't, they won't. But short, sharp and snappy tends to work most effectively.
The most crucial part?
Start! Start today. Vlogging isn't the kind of thing that takes months of preparation and over-thinking. Search for some vlogs according to keywords that appeal to you, watch them, and evaluate what you do and don't enjoy. Don't copy them. But ask yourself the things that work for you personally and try it.
Last updated 86 days ago by vlog44